Origins of Safety Town

Patrolman Frend Boals (1904-1958) and the book by Mildred Roberts that inspired him.

Mansfield has been known for a lot of different things throughout American History, and the world has come to know our name by way of a countless variety of people, companies, products, works of literature, pop music, celebrities, and events of historic proportion.

But our town’s chief contribution to aid in the evolution of civilization on the planet has been one particular export: Safety Town.

Children in places all over the country and around the world are more likely to make it to adulthood because they learned to live more safely at an early age; and Mansfield is a part of that equation.

All those kids — in Louisiana, in Illinois, in Germany or Indonesia—are imprinted with basic principles of safety by their own teachers in their own communities; but the system of education by which they are taught can be traced back to one place on the Earth and one particular time in history: Prospect Park in Mansfield on August 6, 1937.

That was when kids first waited till the light changed at Safety Town.

It began as an experiment and was inspired by a book.

The experiment was conceived and implemented by Patrolman Frend Boals as a method to teach fundamentals of traffic cooperation; and was sparked by a book of children’s stories written by the supervisor of Mansfield primary schools, Mildred Miles Roberts.

Her 1930 book was called Safety Town Stories, and the cover is emblematic of the entire Safety Town concept: kids and a traffic light.

Origins of Safety Town

From the very first day when children crossed at the corners of make believe streets, and learned to pay attention to traffic lights like it was a game, everyone knew the ‘experiment’ was a success.

Within a week there were representatives on site from the national AAA office in Washington DC reporting back to the National Safety Department. Within two weeks there were film crews from Chicago in town hoping to get footage for news reels.

Over the next few years the Safety Town story with pictures of Mansfield kids appeared in newspapers and magazines across the nation. The American Automobile Association adopted it as part of their permanent pedestrian safety program.

From there the idea took off like it was always meant to be a part of American life.

They say nothing is more difficult to stop than an idea whose time has come. The Safety Town idea arrived right on time. In 1937 there were dozens of Depression era WPA programs entirely focused on safety issues. Every city had a “Safety Council;” Mansfield had several “Safety Week” events during the year; for drivers, for workers, and for homemakers.

So when Officer Fred Boals took the ABCs of safety to the preschool kids of Mansfield he was already riding a societal wave of interest. Making it kid-friendly was his genius.

He turned it into a game. He wanted it to be so fun the kids would be singing their lessons.

He built kid-sized streets with stop signs that were only as tall as a 6-year old. He got the firemen of Station 1 to build wooden sidewalks and a kid-sized traffic light. A sign painter named Roy Gale made kid-sized houses to put in the neighborhoods of Safety Town; and in 1938 Boals talked the Richland County Automobile Club into buying 25 bright red toy cars for kids to pedal around the streets.

The first class in 1937 graduated 40 youngsters. In 1938 there were 300.

Boals in 1937
1938 Safety Town cars
1940 safety drills

In those first few seasons Safety Town was a portable village sponsored by the City Recreation Department that moved every other week to a different part of the city. It was established at Woodland School, Hedges, West First Street, West Fifth Street and Western Avenue Schools; Johns Park, North Lake Park and Liberty Park. It even emigrated to Shelby for two weeks.

Since that beginning Safety Town has been in continuous habitation except for a 5 year hiatus during WWII. In the 1970s there was talk of discontinuing it when enrollment dropped to rock bottom numbers, but someone always stepped in to spring for new materials.

From the very earliest years there was always talk of building a permanent Safety Town in Mansfield, but different generations and different decades found the kid’s burg settling wherever it could. For many years its most permanent location was at the old Brinkerhoff School on Marion Avenue.

In 1953 it was replanted at the new Brinkerhoff School on Euclid Avenue and a sign was posted to establish its official latitude and longitude.

In recent years it could also be found at Woodland or Raemelton Schools.

Safety Town at old Brinkerhoff School, Marion Ave.
New Brinkerhoff permanent site
1993 at Brinkerhoff
Safety Town at Raemelton

The whole concept of Safety Town was sound and ingenious: plant the seed of sanity in little minds when they are at that age when everything makes an indelible impression.

So does it work? The proof is easy to find: there are many dozens of grown, mature (old) folks in Mansfield who can still sing their Safety Town songs.

Singing at Safety Town
Let the Ball Roll lyrics 1939