The Ohio Association of Convention & Visitors Bureaus (OACVB) held its 17th Annual Awards of Excellence Luncheon in Columbus, Ohio on Wednesday, Sept. 24, 2014. MIDDY Awards are presented for destination marketing and tourism development. Amir Eylon, former Ohio Tourism Director and current Vice President of Partner Engagement for Brand USA, served as Master of Ceremonies.
The MIDDY Award name reflects our region of the country”, said Randie Adams, Chairperson of the OACVB MIDDY Awards for 2014. “Recipients are recognized for excellence in objective, results, creativity and originality.” 121 entries were received in print, advertising, promotion, social media, TV/Video, digital, strategy, graphics, and radio. All entries are judged by a team of experts in the communications, advertising, public relations, publications and/or tourism fields from outside of the OACVB membership.
The Mansfield/Richland County Convention & Visitors Bureau walked away with three awards this year. The first two swept the Promotional Video $400,000- $600,000 Budget category taking first place (Shawshank Anniversary promo video) and second place (Shawshank Reflection video). The B&O Trail map was awarded second place in the Brochure/Flyer/Rack Card category.
“We were very pleased to have had our work recognized as some of best in the state”, according to Bureau President, Lee Tasseff.
Following the awards ceremony Eylon gave an update on the effort by Brand USA to market this country to potential visitors around the world. He also spoke about the many opportunities available and encouraged Ohio CVBs to promote the authentic experiences available in the Buckeye State.
Convention and visitors bureaus are best described as destination marketing organizations and are responsible for travel and tourism product awareness to visitors. Many outstanding marketing projects were submitted for the annual awards competition. Being recognized for a job well-done in the promotion of travel and tourism throughout the state of Ohio is a highly valued achievement.
