Diamond Street is undergoing a transformation, the research has been done, the plans are being implemented and the recipes perfected. “We look forward to the reaction,” said Steve Zigmund local businessman and one of four partners looking to turn what was once a shared passion and home hobby of craft brewing into a new local business.
The up and coming establishment is making its home in the historic building that was once home to the family-owned mortuary and funeral parlor formerly known as Schoer & Son, located at 131 North Diamond Street in Mansfield. Partners Josh Beard, Duncan Macfarlane, Zigmund and a silent partner have begun the transformation, doing some of the interior work themselves.
“Our product will speak for itself,” stated Zigmund. “It’s not like your Bud Light.”
Zigmund shared the focus of the partnership is to do what they want to do and what they love to do. After much scouting and viewing of potential sites the partners agreed the historic building had all the charm and characteristics they had envisioned for what will be known as ‘The Phoenix Brewing Company.’ “We hope to embrace the history of the building,” Zigmund said. “To keep it historically correct, preserve the character and look similar to when it was originally built.” Plans are to be complete and ready to open in the Fall of 2013.
The historic building is divided into three levels, with the basement being where the brewing will take place and will be outfitted with all the necessary equipment and refrigeration systems. “It’s an art form,” said Macfarlane, chemist by trade and deemed brew master. “I’m very interested in the the processing and formulation.” Macfarlane went on to share the ideology behind craft brewing which is typically defined by beer made locally and in small batches. “You can brew for a particular season.”
“It’s a different kind of philosophy,” “You are constantly changing, providing the ability to offer more variety,” Macfarlane explained.
The second and main level will be the center point of the business, with much emphasis on atmosphere and promoting socializing. The bar area will be created in the shape of a backwards question mark with lots of lounging areas and lighting. “We are hoping to create great ambiance, a great place to hang out,” said Macfarlane. The original staircase leading up to the third floor will be preserved though the door at the top of the stairs will be sealed and no plans at this time use the third level.
“Mansfield is becoming a destination place,” Zigmund said. “And we want to be a part of that.” “ We are filling a niche.” “Our goal is to provide a quality product and a great atmosphere.” An outside patio area is also included in the plans. Zigmund revealed plans to provide live music by featuring local bands. The attention to décor and layout is all designed for comfort and socialization, part of their vision to create an inviting and fun destination spot.
Among the unique and ever changing brews they intend to offer an element they hope will interest their customers, the opportunity to purchase a growler, which a 64 ounce glass jug intended for carryout. “They can also bring their own to be filled up for a nominal fee,” stated Zigmund.
Local food trucks offering everything from tacos to BBQ will be a regular added feature.
As far as marketing and promotion the plan is to implement social media to create conversation. “We plan to create a daily or weekly buzz,”Zigmund said. Zigmund stated that the emphasis and focus on quality and attention to comfort will be appreciated by by what he feels is their customer base; college kids to an older more sophisticated sect and everyone in between who loves or who may learn to love locally made craft beer. It’s word of mouth and quality.
Future plans include participating in the Mansfield Art Explosion July 27 at the Mansfield Art Center, www.mansfieldartcenter.com. “We want to educate people on what we are doing,” said Zigmund. The brewers will have a tent set up featuring ingredients used in the brewing process such as a variety of hops and grains, also different types of growlers will be on display.
A ‘Hundred Year Party’ is planned for next August in honor of the historical significance of the building turning 100 years old.
Zigmund shared the excitement and enthusiasm of the partners and the opportunity to revitalize Mansfield and bring their passion to the neighborhood in a manner that is both a part of history and the future.
