MANSFIELD — Richland Bank will soon go by a new name, but its services and accounts will remain the same, according to bank President Chris Hiner.

“We’re still going to have local leadership and be active and involved in the community like we are today with a focus on serving more,” Hiner said Friday.

Richland Bank is one of the dozen community banks that share “administrative, operational and technological resources” as part of the Park National Bank network, which spans most of Ohio and also has locations in Kentucky, North Carolina and South Carolina.

In 2020, all 12 community banks will roll out a new look to create a unified brand under the name Park National, but the customer experience will be largely unaffected:

  • Customers’ account numbers, account features, routing numbers, online usernames and passwords and statement cycles will not change. 
  • Any automatic withdrawals and deposits that have been set up will continue to go through. 
  • Customers’ current checks, deposit slips, credit cards and debit cards will still work as usual. 
  • While the Richland Bank app will still work, customers are encouraged to download the Park National Bank app.

According to Richland Bank’s website, the rebranding will only affect the “appearance and messaging” of the bank brands. 

“We are still the same community bank we’ve always been, with the same local leadership and local decision-making. And like always, you can continue to count on our bank for strong community support and involvement,” said a statement on Richland Bank’s website.

Park National’s Chief Executive Officer David Trautman called the rebrand an opportunity to reduce confusion and more clearly communicate what services the network banks offer.

Since each network bank currently has a different name, many customers don’t realize that an account at Richland Bank means they can do their banking at any of the network’s banks.

“We listened to our customers and discovered that despite our best efforts to explain the connection between our banks…..it was confusing,” said Bethany Lewis, vice president of marketing and communication for Park National Bank.

“Chris (Hiner) and his team of local bankers can take great care of you in Richland county, and Andrew Holden and his team will take the same great care of you in Louisville,” Lewis added. “You have complete access to everything we offer, and our style of service, at every office within our organization.”