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MANSFIELD — If you think banking is all numbers and spreadsheets, Erin Ressa would like to change your mind.
“Banking should be a relationship,” she said. “Not a transaction.”
Ressa, a business banking relationship manager at KeyBank and co-chair of the national Key4Women initiative, joined co-hosts Maddie Penwell and Brittany Schock on a new episode of Better Together, the Source’s weekly podcast about community, identity, and honest conversations.
The topic: what women need — and often don’t get — when it comes to starting or growing a business.
Ressa explained that while many women are highly capable and have strong ideas, confidence often becomes the barrier — especially when it comes to asking for funding.
“Women sometimes don’t ask for the amount of capital they need because they think they have to prove they’re worth it first,” Ressa said.
She also pointed to mindset as a hidden challenge, noting that many women hesitate to take the next step until they feel 100% ready.
“There’s always this need to be perfect,” she said. “And sometimes it just stops us from even starting.”
Through Key4Women, Ressa works with entrepreneurs across the country to help shift those patterns. The program offers access to capital, mentorship, workshops, and connection with other women navigating similar challenges.
But what matters most, she said, is the feeling that you don’t have to go it alone.
“There’s power in asking questions, in showing up before you have it all figured out,” Ressa said. “That’s where the real growth happens.”
The Village Voices
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