Schine's Theatre

The historic Schine's Theatre is being renovated.

ASHLAND — Schine’s Theatre has been a feature of Ashland’s downtown since the 1940s.

Originally known as The Ashland and later Ashland Square Cinemas, Schine’s Theatre began undergoing renovations after Ashland Schine’s Theatre Organization purchased the property in 2015. The city revamped the theatre’s facade as well as its electrical, ventilation and security systems before the COVID-19 pandemic, but little has been known about the status of the theatre’s reopening since. 

The interior remains unfinished, Mayor Matt Miller said.

Ashland Schine’s Theatre Organization is seeking out donors to fund the remainder of the project, specifically looking to raise an estimated two to three million dollars, Miller said. 

The committee has hosted a handful of private, informational receptions where donors have toured the building’s interior, Miller said, but the building has been closed to the general public. 

In 2019, Ashland Schine’s Theatre Organization, with the assistance of general contractor Simonson Construction, completed $800,000 worth of renovations from funding through two state Capital Bills. The organization had initially planned for the renovations to be completed in 2020, but Miller said when the pandemic hit, the organization halted the project. 

Now, Miller said the tentative goal is to complete the renovations by the end of 2022, but he said the timeline largely depends on material availability and continued fundraising. 

The committee began raising funds for the interior renovations at the start of 2021, having postponed fundraising efforts at the start of the pandemic, Miller said.  

Schine’s Theatre Organization president Scott Donley and campaign chair Rosemarie Donley are heading the current fundraising efforts. The Donley’s did not respond to Ashland Source’s multiple requests for interviews. 

This is a developing story and will be added to as more information becomes available. 

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Emma Davis is a 2021 graduate of the University of Richmond, from which she holds a bachelor's degree in journalism and leadership studies. Emma reports for Knox Pages and Ashland Source through Report for America.

Emma Davis is a 2021 graduate of the University of Richmond, from which she holds a bachelor's degree in journalism and leadership studies. Emma reports for Knox Pages and Ashland Source through Report for America.