United Way campaign members talk with Graham Chevrolet vice president Ken Williams in front of the 2022 Chevy Trax donated for the United Way fundraiser.

MANSFIELD -- United Way of Richland County aims to raise $1.5 million for local community improvement efforts by March.

The organization kicked off the campaign with September’s Power of the Purse fundraiser and announced the 2022 “Win a Chevy” campaign Thursday.