My Health, My Mammo

Above is the winning team from Startup Weekend Mansfield, a group which pitched a software app that would allow portability of mammogram imaging for women. In the front row, from left, are Moeka Mieda, Dr. Donnamarie Packer and Peter Sandwall. In the back row are Micheas Yiman, Scott Drozda and Darryl Popig.

MANSFIELD -- What do a surgeon, a medical physicist, a software engineer, an entrepreneur and two college students have in common?

They came together to form My Health, My Mammo to capture first place in the first Startup Weekend Mansfield event at the Idea Works, developing and pitching a software application that would allow portability of mammogram imaging for women.

The diversity of the winning team, reflected throughout the seven participating teams that made five-minute pitches to a panel of four judges Sunday evening, was essential to its success. Members of the group were:

-- Dr. Donnamarie Packer, a general surgeon at OhioHealth Mansfield.

-- Peter Sandwall, Ph.D, a board-certified medical physicist at OhioHealth Mansfield.

-- Daryl Popig, a software engineer from Columbus.

-- Scott Drozda, an entrepreneur from Mansfield.

-- Micheas Yiman, a senior from the College of Wooster majoring in math and computer science.

-- Moeka Mieda, a College of Wooster sophomore from Japan majoring in political science.

Sandwall pitched the business startup idea on Friday when the weekend began.

"I had several ideas coming in and vetted them with my wife. She picked this one as the issue," Sandwall said. "This is personal to me. I have four daughters. I hope it makes things better when it's their turn."

Packer was anxious to join the effort, which would greatly enhance the ability of women to keep and access mammograms and other radiological testing, along with their physicians and surgeons.

"As a surgeon, this is something I deal with on a daily basis," said Packer, who pitched the idea on behalf of the group  to the judges during the weekend finale. "It has great potential for scaling it across all radiological information. We limited it to mammograms for this weekend."

Micheas Yiman

Micheas Yiman, a senior at the College of Wooster, helps explain the My Health, My Mammo app to judges on Sunday evening.

The winning team from the TechStars event earned the right to an entry in the Richland Idea Auction on Oct. 16 at OSU-Mansfield. At that event entrepreneurs will have four minutes to explain their ideas for a chance to win a top prize of $5,000.

They also earned a 12-month backpack membership and one month access to Entrepreneur in Residence at Idea Works, a financial consultation from WRP CPAs, a legal consultation from Vetter Law Offices and professional headshots from Graziani Multimedia.

Sandwall believes the idea is worth pursuing beyond the competition weekend. He thinks it will take about $250,000 to get the idea rolled out, starting in Ohio.

"I think we are in," he said. "We will seek funding from several revenue streams (including investors and grants). It's all very exciting."

Startup participants

Participants, judges and organizers of Startup Weekend Mansfield gather at the Idea Works after the event concluded Sunday evening.

OTHER WINNERS: Finishing second in the judging was a group that pitched The Hub, which the group described as an e-gaming business, kind of like "a BW3 with video games." That team earned an entry to the Richland Idea Audition, professional headshots, a six-month backpack membership to Idea Works and the financial and legal consultation.

Finishing third was Feed Me Better, a pitch offering personalized meal services with personalized health and dietary coaching. The team earned an entry to the Idea Audition, headshots and a three-month backpack membership to Idea Works.

DIVERSE WEEKEND: Kenny Chen, who came from Pittsburgh to help lead the event, is the innovation director for Ascender. He left Mansfield impressed after taking part in his ninth Techstars Startup event.

"I am not exaggerating when I say there are lot of firsts associated with the Mansfield Startup Weekend. I saw a lot of bests. Most diverse audience I have seen. Age ranges from high school to age 60 and beyond. Exchange students from Japan. Asian, African-American, Middle Eastern ... all of that," Chen said.

"The energy, the number of pitches that came out on Friday, 35 of them, considering the (number of participants) is well above average.

"This being the first time this has happened here ... I am just blown away. I think it's a testament to how strong the community is here. It's a massive strength that could be a major driving force for this community," Chen said.

Chen said the Idea Works site on West Fourth Street was one of the best locations he has seen for a startup event.

"Place matters. Having a venue that can accommodate 40, 50 or 60 people, give them work space, food, high-speed internet, power, parking ... in a lot of other cities that's hard to find outside of rent-able boxes like we see in hotels," Chen said.

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City editor. 30-year plus journalist. Husband. Father of 3 grown sons and also a proud grandpa. Prior military journalist in U.S. Navy, Ohio Air National Guard. -- Favorite quote: "Where were you when the page was blank?"